After her victory, Serena Conti comes to Creative Area
The first week of June we had the pleasure to spend some time with Serena Conti, one of the great designers of the Denim Gallery. Following her victory, she came back at our Creative Area to claim her prize and create her interesting project.
Specialized in fashion design and illustration, Serena was awarded as the first prize winner of the Denim Gallery competition. “Waterloove” e “Boro Texnology” were the concepts that helped her drawing the attention of the jury, composed by some of the world’s greatest denim makers.
Reality and Vision are the two different representations of the same story: on one side the reality as a nostalgic and troubled past; on the other side the connection between technology and romanticism. Serena moved away from these issues – but not from denim – for a greater attention to craftsmanship and illustration.
Denim, Laser and Mermaid Fairies
Once again the result was impressive. Indeed, she succeeded in creating a real denim artwork, defined by handmade details and lasered prints. An intense week where Serena had the chance to create, experience and have fun seeing her project taking shape.
The designer’s illustration has been reproduced with the Laser Blaze that imprinted drawings with an oriental style on large denim canvas. Then, Serena personalized everything manually, with brush strokes of flamboyant colors. A story starring sinuous koi carps and fairy mermaids in a modern retelling, for a remarkable achievement made by a great designer.
