Denim Gallery: Serena Conti’s dream comes true

Journal

Serena Conti’s creative genius shaped her victory

After her victory, Serena Conti comes to Creative Area

The first week of June we had the pleasure to spend some time with Serena Conti, one of the great designers of the Denim Gallery. Following her victory, she came back at our Creative Area to claim her prize and create her interesting project.

Specialized in fashion design and illustration, Serena was awarded as the first prize winner of the Denim Gallery competition. “Waterloove” e “Boro Texnology” were the concepts that helped her drawing the attention of the jury, composed by some of the world’s greatest denim makers.

Reality and Vision are the two different representations of the same story: on one side the reality as a nostalgic and troubled past; on the other side the connection between technology and romanticism. Serena moved away from these issues – but not from denim – for a greater attention to craftsmanship and illustration.