Sarcedo, Italy – July 2025
A new chapter unfolds in the enduring alliance between Tonello and Pacific Jeans with the handover of Tonello’s 10,000th machine. This achievement represents far more than a production figure. It encapsulates a shared journey built on vision, collaboration, and transformation.
The Beginning of a Long-Term Alliance
The roots of this partnership date back to the early 1990s. At that time, Pacific Jeans’ founder, Mr. M. Nasir Uddin, recognized the impact that innovation could have on the future of garment finishing in Bangladesh. While the denim industry in Asia was still developing, he saw an opportunity, and took it. Pacific Jeans became the first company in the region to introduce Tonello technology into its operations, starting with a G1 360 machine.
This early encounter between Mr. Nasir Uddin and Mr. Flavio Tonello did more than spark a professional connection. It set the groundwork for a shared vision, one that would influence not only their respective companies but also contribute to raising the standards of denim finishing across an entire region.
From One Generation to the Next
Today, this relationship thrives under the leadership of the next generation. Mr. Syed M. Tanvir and Mr. Syed M. Tahmir, sons of Mr. Nasir, continue to cultivate and expand the partnership alongside Ms. Alice Tonello and the Tonello team. Over time, this bond has grown stronger, rooted in shared principles of curiosity, sustainability, and innovation.
“The delivery of our 10,000th machine is more than a production milestone,” shared Alice Tonello, R&D and Marketing Director. “It stands for the story of two companies that have grown together, explored together, and continuously reimagined what’s possible, driven by a shared sense of purpose.”
Innovation anchored in Responsibility
This latest machine is on its way to Pacific Jeans’ manufacturing facilities and features the most recent developments from Tonello in responsible and digital garment technologies. While tools and systems have evolved dramatically over the years, the essence of the collaboration remains the same: a unified effort to advance sustainable, forward-thinking solutions in garment finishing.
Reflecting on this occasion, Mr. Syed M. Tanvir, Managing Director at Pacific Jeans, commented:
“My father, Mr. M. Nasir Uddin, was a true pioneer, someone who envisioned a premium denim production ecosystem in Bangladesh long before it became a reality. His ambition was always to lead on a global scale, delivering excellence to the world’s most recognized brands.
In the early nineties, he saw tremendous potential in the Tonello G1 360 machine and envisioned it as a foundational element of a cutting-edge laundry facility in Bangladesh, something few imagined at that time.
Our collaboration with Tonello has deepened because both companies share a relentless drive for improvement. Together, we’ve consistently sought out smarter, more effective laundry solutions for the apparel industry.
Our combined expertise creates a powerful synergy, empowering us to reshape industry standards through advanced, responsible dyeing and finishing systems. Both of our teams are committed to reducing environmental impact, conserving resources, and fostering social and ecological responsibility.
This partnership has stood the test of time because of shared objectives and long-term mutual benefit. Whenever the market evolves, Tonello responds swiftly, offering relevant and forward-thinking solutions.
Receiving Tonello’s 10,000th machine is a proud and defining moment for us. It symbolizes our collective progress, the strength of our collaboration, and the inspiring journey we’ve undertaken together. We’re excited to continue shaping the future with technologies that matter: for the planet, for people, and for the industry.
More Than a Celebration
This milestone represents more than the culmination of years of dedication and partnership. It is also a tribute to the pioneers who saw the future before it arrived, and to the new generations who are building on their legacy with integrity, imagination, and a deep sense of responsibility.
