Alberto Lucchin

I’ve been working at Tonello for more than seven years. I was hired as an advertising graphic designer, but over time the company has given me more and more responsibility and growth opportunities. All this has allowed me to become who and what I am today, Tonello’s Marketing Executive!

I take care of all the company communications that deal with everything related to fairs, campaigns for launching products, and projects with students and with international fashion schools, but also with designers and artists. I take care of customer relationships, giving them support and information about our technologies and up-to-date news: that is undoubtedly the part I like best!

I would say that expressions like “continual discovery” and “daily evolution” perfectly sum up my experience in Tonello.

My job means a lot. The values the company believes in are the same that I believe in, especially regarding the sphere of sustainability. I am very grateful to the company for believing in me from the beginning, offering me various opportunities for growth.

The evolution of my role within Tonello, as well as all the “awards” that have come my way, have increased my sense of self-esteem and my confidence in my abilities.

Really a lot. When I started it was already entering a phase of change, thanks to the presence of people like Alice, who really believes in research, creativity, and art. These aspects have been incorporated more and more with the arrival of new young figures, the same ones who have brought thoughts and ideas that go beyond the industry.

The fact that an area dedicated to brands and designers was created was a decisive step, as were the collaborations undertaken with schools and artists. Every year brings further steps in this direction, which makes Tonello unique for its type of company.

I’ve fit in well with my colleagues right from the beginning, and this is really good luck! However great your job is, if you don’t have a good relationship with your colleagues you start off the day on the wrong foot. Our relationship is “light” and not only within our office, but also with the other departments. We laugh, and joke, and collaborate: we simply feel good! 😊

For as long as I’ve been here, teamwork has never been lacking. Whether it was between two people or ten, I have always felt like part of a team and useful within a project. When new young people are hired I always try to reserve the same treatment for them, making sure that they understand the importance of collaboration.

For sure the most exciting one was when I worked at the Denim Gallery, a project that I was completely responsible for on my own, and that allowed me to meet many people. For me it was the key to my competitive advantage, it made me understand what type of company I was part of: a reality that cares about art, creativity and believes in young talents.

The most difficult moment came immediately afterwards: orders rose dramatically, as did the number of visits and requests for collaboration. It was difficult having to handle all the communication by myself, but from that moment on the transition from simple machine manufacturers to idea makers was decisive.

Going back to Denim Gallery, I was privileged enough to curate the project on its itinerant tour at Denim Days, in New York, in 2017 as well. We had planned to exhibit the 18 items at the fair like paintings, on elegant aluminum panels. To make a long story short, the cash desk did not arrive, neither on the assembly (build-up) day, nor on the day before the fair, although it was in New York.

Someone suggested that we go to the JFK cargo area where all the goods arrive, and make some “Italian drama”! 😁 And in fact, within a few minutes the crate turned up. It was delivered to us on the morning of the fair, and by racing we managed to complete the assembly a second before opening.

I think it is doing what is necessary to grow, we certainly need to continue on this path. It is important to continue to innovate and do research, investing in completely “disruptive” things like projects with artists and designers, which allow us to significantly elevate the perception of the brand.

The fact that we always propose something concrete is our strong point. Our customers are well aware that when we launch a new product on the market, it is something that is based on precise study. It would be simpler if there was more support from our government and from the EU for the development of certain projects, while so far we have always managed with what we had available, that is our own strength.

sustainability and reliability mean to you? I did not personally follow the “defining” of these values, however, when my manager Alice presented them to me and explained their motivation, I saw that they mirrored me 100%, both as a person and when I am representing the company. I thought that it very nice that they had spent so much time studying their values: knowing them and seeing them in writing gives more meaning to everyday work. I think the values defined by Tonello are ambitious, dignified, and concrete goals.

For me it is practically a standard of living. Unfortunately in recent years the term “sustainability” has been abused, and due to its misuse by some people and companies, it has lost credibility. The fact that Tonello works hard to reduce emissions and consumption is something significant for me that makes me proud of the company I work for.

Of all of them, the value that most reflects me is that of responsibility (or sustainability, as you prefer). 💚