The
Story
- There are many ways to tell the story of a company.
- There are many ways to tell the story of a company.
To celebrate our first 40 years, we have chosen to do so in an extremely engaging and experiental through a narrative focused on “made in Italy,” innovation, technologies, and sustainability, as well as the connection with the territory: fundamental concepts that are closely intertwined and have constantly driven and inspired.
This is the narrative, articulated in various volumes, that explores the world of denim, its evolution, evoking atmospheres, images, and sensations, intertwining them with highlights of social life and the real world.
A brief journey through time, amidst the folds of memory, in search of indelible memories, dreams, and situations, to share with you what we have been, are, and will be.
Indeed, this “small collection” was not born so much to celebrate the past, but rather to indicate the beginning of a new future.
Of a journey that promises to be, once again, extraordinary.
The second volume of our journey
Act 2
The evolution of the laundry (and Tonello).
A story like a film.
The first volume of our journey
Act 1
The evolution of the laundry (and Tonello).
A story like a film.