Tonello x MYAR by Andrea Rosso

Journal

MYAR and Tonello’s Collaborative Vision for Personalization and Innovation

MYAR join forces with Tonello for Capsule Collection

In a bold move against overconsumption, MYAR is unveiling a groundbreaking strategy designed to fully embrace sustainable fashion and foster deeper creative collaborations with both wholesale clients and end consumers.

At the heart of this initiative is a collection of up-cycled military garments reimagined with a blend of sartorial elegance and functional design. MYAR’s latest program, AT YOUR SERVICE, emphasizes personalization, customization, and co-creation, aligning perfectly with our approach at Tonello.

We at Tonello are proud to partner with MYAR to enhance garment customization through cutting-edge technologies and processes. Our collaboration introduces natural dyeing methods utilizing mineral pigments and organic raw materials, as well as pioneering ozone technologies and THE Laser. Together, we are expanding the horizons of sustainable and personalized fashion.