Tonello Denim Gallery
Denim talks Reality

Journal

With Denim Gallery, Tonello opens the door to new visions and interpretations of the reality of denim

Another new project from Tonello: Denim Gallery, is a bona fide display of “dreams and visions of reality”, as told by 10 Designers from around the world who have used Denim as their canvas for painting, staining, and assaulting in order to express themselves with artistic languages, materials, and concepts.

Grace Warland, Matias Sandoval, Serena Conti, Su Kim and Jon Rouleau, Mika Mitarai, Juan Manuel Gomez, Ilinca Trif, Stefan Vella, and Greta Giannini: these are the names of the artists-designers who have tried to answer, very personally and openly, a deceptively simple question: what is reality for you?” And Tonello reinterprets these answers, taking full advantage of the latest technologies: from Laser Blaze to ECOfree, from Bohemia to NoStone®, from Ecospray to Core.

Denim Gallery: Art, Fashion and Reality through Jeans

Ecology and nature. Fears for an upcoming apocalypse. Cosmological conceptions of the human beings. Investigations of abstract and primordial artistic languages. Contrasts between the natural elements for all manners of living and enjoying life (including excitement). A interweaving of different realities: the past, memories and wars. Realities like slavery that we try to break free from with the force of imagination and our ability to continue trying new escape routes. The bright lights and accelerated times of modern cities. These are the creative ideas that designers have put on canvas, or, rather, “on Denim”.

With the project, Denim Gallery, Tonello wanted to celebrate the thousands of potential expressions of Jeans, emphasizing their multi-directional, multi-sensorial, multi-medial and multi-dimensional expansion with an original combination of art and fashion, painting and performance.