DyeMate, all the new shades of Indigo

Journal

Tonello introduces an unprecedented revolution, redefining industry standards

The technology that reinterprets the traditional indigo garment dyeing process

The tradition of indigo dyeing dates back to ancient times and was cultivated mainly in Egypt, India and China, where the deep blue obtained was considered a precious symbol of beauty, nobility and prestige. The same shade of blue also has always characterized the unmistakable “look” of the fascinating Tuareg, the free men of the Sahara.

That tradition has come down to us virtually unchanged: in fact, the process of indigo garment dyeing has been entirely manual up to the present day, with results that have always been uneven and dependent on the skill of artisans who have passed on their knowledge and skills from generation to generation, resulting in a priceless cultural legacy embodied in unique pieces characterized by an inimitable style.