The Botanicals reinterprets denim through the power of natural colour. At its core is Wake, Tonello’s patented technology that transforms botanical materials -leaves, peels, rinds, and vegetable residues- into authentic, biodegradable pigments. The process is entirely organic, free from synthetic additives, opening the door to truly sustainable aesthetic possibilities.

The capsule selects vintage denim garments and regenerates them with hues inspired by the plant world, restoring depth and character. Each piece becomes a unique expression, shaped by the intersection of nature, research, and craftsmanship. Wake also enables brands to revalue dormant stock or past-season collections, transforming what already exists into new visual narratives.

A circular and responsible approach that reduces waste while expanding creative potential.