The Botanicals – Overdyed Denim collection is the result of a collaboration between Rajby Textiles, Tonello and Endrime, introducing a new responsible approach to denim dyeing.

Thanks to proprietary Wake technology, the over-dyeing process is carried out directly on any fabric, whether denim, indigo-dyed, or ready-to-dye. Wake uses organic raw materials and plant waste, which are dried, infused, and transformed into authentic, circular botanical shades.

The result is denim with a regenerated color, intense and contemporary, where sustainability and experimentation coexist without compromise.