The Botanicals – Overdyed Denim collection is the result of a collaboration between Rajby Textiles, Tonello, and Endrime, introducing a new responsible approach to colouring denim.

Thanks to the proprietary Wake technology, overdyeing can be applied directly to any fabric—denim, indigo-dyed, or garment-ready. Wake uses organic raw materials and botanical waste, which are dried, infused, and transformed into authentic, circular botanical shades.

The result is a colour-regenerated denim: intense, contemporary, and perfectly balanced between sustainability and experimentation.