Innovating Together: Tonello’s Denim Collaboration at SpaceD with Soorty and Officina+39

Journal
Location
SpaceD - New York
Location
16 July 2024

Collectively Better: Shaping Future Possibilities

Tonello is thrilled to have been part of Soorty Enterprises’ exciting SpaceD event themed “Collectively Better: Shaping Future Possibilities,”. It brought together passionate industry experts, students, and stakeholders, all focused on one big goal: making fashion more sustainable, innovative, and better for everyone.

At the event, we were proud to show off our latest innovations in sustainable garment finishing. As part of an amazing collaboration with Soorty and Officina+39, we demonstrated how our advanced machinery, combined with smart chemical solutions, is helping to create top-quality, eco-friendly denim. It’s all about working smarter to reduce environmental impact while maintaining the premium look and feel that people love.

This partnership is a fantastic example of how teamwork can turn traditional supply chains into something more responsible and efficient.

By incorporating Tonello’s sustainable technology into Soorty’s vertically integrated production process, we are advancing greener denim production from start to finish. This partnership highlights supply chain innovation with purpose, demonstrating how Officina+39’s smart chemicals and Tonello’s advanced machinery combine to create unique, high-quality, sustainable denim products. With the aim to reduce environmental impact, improve product quality, and promote transparency.

Collaboration across the supply chain is crucial for a responsible fashion industry.

As Alice Tonello, our Marketing and R&D Director, put it:

“Change can only be achieved through collective effort, which is why the collaboration with Soorty and Officina39 is so important. Together, we are making a difference in reducing the environmental impact and resource consumption related to garment treatment. Our partnership demonstrates our strong belief in collaborations of this kind to create added value for the industry.”

We’re excited for what the future holds.
Together with our industry partners, we’re committed to making the fashion world a more responsible place.

For more info on how Tonello is helping make fashion more sustainable, check out tonello.com.

Innovating Together: Tonello’s Denim Collaboration at SpaceD with Soorty and Officina+39