{"id":827,"date":"2024-02-06T15:33:23","date_gmt":"2024-02-06T15:33:23","guid":{"rendered":"https:\/\/inspiring.tonello.com\/story\/the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/"},"modified":"2024-06-03T13:20:55","modified_gmt":"2024-06-03T13:20:55","slug":"the-evolution-of-the-laundry-and-tonello-a-story-like-a-film","status":"publish","type":"story","link":"https:\/\/inspiring.tonello.com\/en\/story\/the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/","title":{"rendered":"Act 1
The evolution of the laundry (and Tonello).
A story like a film."},"content":{"rendered":"

You are about to read the first part* of a visual and sensory tale of emotions, feelings, experiences that have accompanied us in our first 40 years.<\/p>\n

We have indeed wanted to reconstruct, also using our imagination and as if it were the subject of a film set between 1970 and the present day in Italy, our evolution and that of the laundry, referring mainly to a garment – jeans – which for all of us has been and is much more than just a “must” of our daily clothing: the “denim synthesis” of thoughts<\/strong>, lifestyles<\/strong>, and worldviews<\/strong>.<\/p>\n

It’s a story of passion<\/em> and tenacity<\/em>, of collective events and private emotions<\/em>, of a world initially unaware and then at the forefront of the sustainability revolution.<\/p>\n

It’s our story. And perhaps, a little bit, yours too. Happy reading!<\/h5>\n","protected":false},"excerpt":{"rendered":"

The first volume of our journey<\/p>\n","protected":false},"author":1,"featured_media":584,"menu_order":0,"template":"","format":"standard","class_list":["post-827","story","type-story","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAct 1 The evolution of the laundry (and Tonello).A story like a film. - Tonello Inspiring<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiring.tonello.com\/en\/story\/the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Act 1 The evolution of the laundry (and Tonello).A story like a film. - Tonello Inspiring\" \/>\n<meta property=\"og:description\" content=\"The first volume of our journey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiring.tonello.com\/en\/story\/the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/\" \/>\n<meta property=\"og:site_name\" content=\"Tonello Inspiring\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-03T13:20:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiring.tonello.com\/wp-content\/uploads\/2024\/02\/inspiring_esecutivo_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"794\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inspiring.tonello.com\/en\/story\/the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/\",\"url\":\"https:\/\/inspiring.tonello.com\/en\/story\/the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/\",\"name\":\"Act 1 The evolution of the laundry (and Tonello). 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