{"id":2979,"date":"2024-04-03T14:56:12","date_gmt":"2024-04-03T14:56:12","guid":{"rendered":"https:\/\/inspiring.tonello.com\/story\/act-2-the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/"},"modified":"2024-06-03T13:19:07","modified_gmt":"2024-06-03T13:19:07","slug":"act-2-the-evolution-of-the-laundry-and-tonello-a-story-like-a-film","status":"publish","type":"story","link":"https:\/\/inspiring.tonello.com\/en\/story\/act-2-the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/","title":{"rendered":"Act 2 <br>The evolution of the laundry (and Tonello).<br>A story like a film."},"content":{"rendered":"<p>We continue to tell mainly about the context. Our story, the story of our technologies, of the languages that interpret and draw on cloth of garments, and of denim in particular, indelibly intertwined with that of our society, of our time.<\/p>\n<p>History of changes and emotions, and, from our point of view, of <strong>research, inventions, continuous experimentation<\/strong>. History of a world that runs, defines new contours, breaks down boundaries and walls that seemed eternal. Everything is set in motion again, and in question, feverishly searching for new spaces of freedom.<\/p>\n<p><strong>History accelerates and so do we.<\/strong> With an enthusiasm devoid of certainty, but full of the zest to live and discover new possible worlds.<\/p>\n<p>Because fashion and denim do not live in a pneumatic vacuum: <em>they are styles, visions, interpretations of the world and life that they absorb and exude<\/em>.<\/p>\n<h5>Enjoy reading.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>The second volume of our journey<\/p>\n","protected":false},"author":2,"featured_media":2926,"menu_order":0,"template":"","format":"standard","class_list":["post-2979","story","type-story","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Act 2 The evolution of the laundry (and Tonello).A story like a film. - Tonello Inspiring<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiring.tonello.com\/en\/story\/act-2-the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Act 2 The evolution of the laundry (and Tonello).A story like a film. - Tonello Inspiring\" \/>\n<meta property=\"og:description\" content=\"The second volume of our journey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiring.tonello.com\/en\/story\/act-2-the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/\" \/>\n<meta property=\"og:site_name\" content=\"Tonello Inspiring\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-03T13:19:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiring.tonello.com\/wp-content\/uploads\/2024\/04\/05A_TONELLO_INSPIRING2_PAROLE-_6-5-1024x827.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"827\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inspiring.tonello.com\/en\/story\/act-2-the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/\",\"url\":\"https:\/\/inspiring.tonello.com\/en\/story\/act-2-the-evolution-of-the-laundry-and-tonello-a-story-like-a-film\/\",\"name\":\"Act 2 The evolution of the laundry (and Tonello). 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